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Analytics on AutoPilot: Who Will Put Your Metrics to Work?

Analytics on AutoPilot: Who Will Put Your Metrics to Work?

Got metrics? Great! Have a workable measurement and monitoring plan? Uh oh! Organizations face various pressures that pull at...

Should You Invest in an Analytics Solution? A Q & A with Bryan Miles

Should You Invest in an Analytics Solution? A Q & A with Bryan Miles

In a not-so-bygone era, it was difficult to calculate and measure the results of certain business activities. Functions like...

Ditch or Toss: The Most Meaningless Business Metrics

Ditch or Toss: The Most Meaningless Business Metrics

Numbers matter, as they should with business owners connected to the bottom line. And the democratization of analytics has...

Beyond Like, Follow, Tag: 5 More Meaningful Social Analytics

Beyond Like, Follow, Tag: 5 More Meaningful Social Analytics

Having a social media presence is a no-brainer for doing business these days. Though many companies have claimed their...

Email Marketing Benchmarks that Really Count

Email Marketing Benchmarks that Really Count

Email marketing is a popular method to reach customers and prospects for businesses of all types. And new platforms...

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